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Extremists seek to construct themes and narratives to recruit, inspire, and propagandize among a multitude of other objectives. Extremists’ goals are clear; however, it is equally important to have a means of measuring the degree of effectiveness that these various themes and extremist narratives have or do not have on their target audience. WEAPONIZED WORDS: THE STRATEGIC ROLE OF PERSUASION IN VIOLENT RADICALIZATION AND COUNTER-RADICALIZATION by Kurt Braddock makes an incredible contribution by bridging these gaps through a thorough examination on how communication and persuasion theories relate to countering extremist rhetoric and providing an in-depth explanation on how to construct effective counter-messages that can inoculate against extremists’ recruitment efforts.